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THE MAKING OF THE WOMAN - Stereotypical representations of gender on the covers of Vogue China

Samsioe, Emma (2010)
Centre for East and South-East Asian Studies, Lund University
Abstract
Aim: The aim was to create a nuanced description and understanding of cover model representations by
describing, analysing and interpreting stereotypical gender portrayals on the cover of Vogue China.
Methodology: The thesis has a qualitative research design inspired by practices within hermeneutics
and case study research. The empirical material was analysed by semiotic analysis and a complementary
basic statistical analysis.
Theoretical framework: The theoretical framework consists of theory on representation, focused on
stereotypical representations of gender, race and celebrity.
Conclusions: The stereotypical gender representation of the cover model on Vogue China is a
supermodel or film star. She is also Asian, Caucasian or... (More)
Aim: The aim was to create a nuanced description and understanding of cover model representations by
describing, analysing and interpreting stereotypical gender portrayals on the cover of Vogue China.
Methodology: The thesis has a qualitative research design inspired by practices within hermeneutics
and case study research. The empirical material was analysed by semiotic analysis and a complementary
basic statistical analysis.
Theoretical framework: The theoretical framework consists of theory on representation, focused on
stereotypical representations of gender, race and celebrity.
Conclusions: The stereotypical gender representation of the cover model on Vogue China is a
supermodel or film star. She is also Asian, Caucasian or Black. Furthermore, the representation of the
model is constructed as seductive, sexy and independent. Her pose is straight and confident, the gaze
is indifferent and her touch constructs a sexy body. Her seductive day-dreaming face triggers desire.
The supermodel and film star constructs the model as a sophisticated or photoshopped beauty, while
the race of the model, the Asian or black model, sometimes is played up and constructs an ‘erotic’ and
‘exotic’ woman. Besides, the Asian model is, compared to the Caucasian and black model,
constructed as seductive, sexy and independent. (Less)
Please use this url to cite or link to this publication:
author
Samsioe, Emma
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Fashion, Magazine Cover, Representation, Gender, Vogue, China
language
English
id
1698201
date added to LUP
2010-10-21 15:19:46
date last changed
2010-10-21 15:19:46
@misc{1698201,
  abstract     = {Aim: The aim was to create a nuanced description and understanding of cover model representations by
describing, analysing and interpreting stereotypical gender portrayals on the cover of Vogue China.
Methodology: The thesis has a qualitative research design inspired by practices within hermeneutics
and case study research. The empirical material was analysed by semiotic analysis and a complementary
basic statistical analysis.
Theoretical framework: The theoretical framework consists of theory on representation, focused on
stereotypical representations of gender, race and celebrity.
Conclusions: The stereotypical gender representation of the cover model on Vogue China is a
supermodel or film star. She is also Asian, Caucasian or Black. Furthermore, the representation of the
model is constructed as seductive, sexy and independent. Her pose is straight and confident, the gaze
is indifferent and her touch constructs a sexy body. Her seductive day-dreaming face triggers desire.
The supermodel and film star constructs the model as a sophisticated or photoshopped beauty, while
the race of the model, the Asian or black model, sometimes is played up and constructs an ‘erotic’ and
‘exotic’ woman. Besides, the Asian model is, compared to the Caucasian and black model,
constructed as seductive, sexy and independent.},
  author       = {Samsioe, Emma},
  keyword      = {Fashion,Magazine Cover,Representation,Gender,Vogue,China},
  language     = {eng},
  note         = {Student Paper},
  title        = {THE MAKING OF THE WOMAN - Stereotypical representations of gender on the covers of Vogue China},
  year         = {2010},
}