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Marketing Communication on Controversial Products - A case study on the tobacco industry

Hadzalic, Soraja and Åkervall, Anna (2011) FEKP90 20111
Department of Business Administration
Abstract
The thesis aims to answer a number of questions, for example how are products with restrictions marketed? The thesis is focusing on tobacco. Some of the topics presented in the thesis are marketing communication, tobacco marketing history, ethic and legal restrictions, and a definition on the term controversial.
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author
Hadzalic, Soraja and Åkervall, Anna
supervisor
organization
course
FEKP90 20111
year
type
H1 - Master's Degree (One Year)
subject
keywords
management, Företagsledning, Management of enterprises, B2, tobacco, controversial, Marketing, communication
language
Swedish
id
2007588
date added to LUP
2011-05-20
date last changed
2012-11-13 11:21:16
@misc{2007588,
  abstract     = {The thesis aims to answer a number of questions, for example how are products with restrictions marketed? The thesis is focusing on tobacco. Some of the topics presented in the thesis are marketing communication, tobacco marketing history, ethic and legal restrictions, and a definition on the term controversial.},
  author       = {Hadzalic, Soraja and Åkervall, Anna},
  keyword      = {management,Företagsledning,Management of enterprises,B2,tobacco,controversial,Marketing,communication},
  language     = {swe},
  note         = {Student Paper},
  title        = {Marketing Communication on Controversial Products - A case study on the tobacco industry},
  year         = {2011},
}