Marketing Communication on Controversial Products - A case study on the tobacco industry
(2011) FEKP90 20111Department of Business Administration
- Abstract
- The thesis aims to answer a number of questions, for example how are products with restrictions marketed? The thesis is focusing on tobacco. Some of the topics presented in the thesis are marketing communication, tobacco marketing history, ethic and legal restrictions, and a definition on the term controversial.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2007588
- author
- Hadzalic, Soraja and Åkervall, Anna
- supervisor
- organization
- course
- FEKP90 20111
- year
- 2011
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- management, Företagsledning, Management of enterprises, B2, tobacco, controversial, Marketing, communication
- language
- Swedish
- id
- 2007588
- date added to LUP
- 2011-05-20 00:00:00
- date last changed
- 2012-11-13 11:21:16
@misc{2007588, abstract = {{The thesis aims to answer a number of questions, for example how are products with restrictions marketed? The thesis is focusing on tobacco. Some of the topics presented in the thesis are marketing communication, tobacco marketing history, ethic and legal restrictions, and a definition on the term controversial.}}, author = {{Hadzalic, Soraja and Åkervall, Anna}}, language = {{swe}}, note = {{Student Paper}}, title = {{Marketing Communication on Controversial Products - A case study on the tobacco industry}}, year = {{2011}}, }