Advanced

How do Employees Relate to and Experience the Corporate Brand?

Karlsdóttir, Charlotta and Lindqvist, Anna (2011)
Department of Business Administration
Abstract
The main purpose of this study is to examine how employees relate to and experience the organizational brand. This is done by examining the brand discourse, to discover how participants in the study relate to this discourse.
Please use this url to cite or link to this publication:
author
Karlsdóttir, Charlotta and Lindqvist, Anna
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand, discourse, language, understanding, Management of enterprises, Företagsledning, management
language
Swedish
id
2061541
date added to LUP
2011-06-01
date last changed
2012-04-02 19:07:07
@misc{2061541,
  abstract     = {The main purpose of this study is to examine how employees relate to and experience the organizational brand. This is done by examining the brand discourse, to discover how participants in the study relate to this discourse.},
  author       = {Karlsdóttir, Charlotta and Lindqvist, Anna},
  keyword      = {Brand,discourse,language,understanding,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {How do Employees Relate to and Experience the Corporate Brand?},
  year         = {2011},
}