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Fighting the unwanted customer - An exploratory study of the new controversial brand protection tools

De Goys De Mezeyrac, Niklas LU and Bergkvist, Markus LU (2012) FEKN90 20121
Department of Business Administration
Please use this url to cite or link to this publication:
author
De Goys De Mezeyrac, Niklas LU and Bergkvist, Markus LU
supervisor
organization
course
FEKN90 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Targeting, Segmentation, Celebrity Endorsement, Brand Protection, Unwanted Customers
language
English
id
2542574
date added to LUP
2012-06-19 13:40:51
date last changed
2012-06-19 13:40:51
@misc{2542574,
  author       = {De Goys De Mezeyrac, Niklas and Bergkvist, Markus},
  keyword      = {Targeting,Segmentation,Celebrity Endorsement,Brand Protection,Unwanted Customers},
  language     = {eng},
  note         = {Student Paper},
  title        = {Fighting the unwanted customer - An exploratory study of the new controversial brand protection tools},
  year         = {2012},
}