Fighting the unwanted customer - An exploratory study of the new controversial brand protection tools
(2012) FEKN90 20121Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2542574
- author
- De Goys De Mezeyrac, Niklas LU and Bergkvist, Markus LU
- supervisor
- organization
- course
- FEKN90 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Targeting, Segmentation, Celebrity Endorsement, Brand Protection, Unwanted Customers
- language
- English
- id
- 2542574
- date added to LUP
- 2012-06-19 13:40:51
- date last changed
- 2012-06-19 13:40:51
@misc{2542574, author = {{De Goys De Mezeyrac, Niklas and Bergkvist, Markus}}, language = {{eng}}, note = {{Student Paper}}, title = {{Fighting the unwanted customer - An exploratory study of the new controversial brand protection tools}}, year = {{2012}}, }