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Rural Foodies - Investigating Swedish Female Foodie Practices in Rural Areas

Tullström, Anna LU and Ahlfors, Cecilia (2012) BUSN29 20121
Department of Business Administration
Abstract
The purpose of this thesis is to investigate how Swedish female foodies practice their food hobby while living in rural areas.
A qualitative study was conducted with an inductive approach, using food diaries and semi-structured in depth interviews. This study is part of a larger Foodie research study conducted by Sofia Ulver.
Our theoretical perspective has its starting point in Consumer Culture Theory (CCT). From this perspective we have looked at food culture, female foodie practice and rural living.
Food diaries have been collected from six female respondents, followed by in-depth interviews, one of them by telephone. This empirical material has later been analysed with theoretical knowledge gained in this research process
The... (More)
The purpose of this thesis is to investigate how Swedish female foodies practice their food hobby while living in rural areas.
A qualitative study was conducted with an inductive approach, using food diaries and semi-structured in depth interviews. This study is part of a larger Foodie research study conducted by Sofia Ulver.
Our theoretical perspective has its starting point in Consumer Culture Theory (CCT). From this perspective we have looked at food culture, female foodie practice and rural living.
Food diaries have been collected from six female respondents, followed by in-depth interviews, one of them by telephone. This empirical material has later been analysed with theoretical knowledge gained in this research process
The main conclusion from this thesis is that a rural foodie values the higher life quality that they feel they get on the countryside. The narrow selection of special food product does not hinder our respondents to cook fine and good food. Instead they cultivate and purchase food products from local farmers. In addition, they do not experience a lack of inspirational sources, due to their rural location. Rather, they get inspired by, for example, travels, eating at restaurants and TV-chefs. (Less)
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author
Tullström, Anna LU and Ahlfors, Cecilia
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Rural consumption, CCT, Female food practice, Foodie, Food culture
language
English
id
2858692
date added to LUP
2012-07-24 13:02:43
date last changed
2012-07-24 13:02:43
@misc{2858692,
  abstract     = {The purpose of this thesis is to investigate how Swedish female foodies practice their food hobby while living in rural areas. 
A qualitative study was conducted with an inductive approach, using food diaries and semi-structured in depth interviews. This study is part of a larger Foodie research study conducted by Sofia Ulver. 
Our theoretical perspective has its starting point in Consumer Culture Theory (CCT). From this perspective we have looked at food culture, female foodie practice and rural living.
Food diaries have been collected from six female respondents, followed by in-depth interviews, one of them by telephone. This empirical material has later been analysed with theoretical knowledge gained in this research process
The main conclusion from this thesis is that a rural foodie values the higher life quality that they feel they get on the countryside. The narrow selection of special food product does not hinder our respondents to cook fine and good food. Instead they cultivate and purchase food products from local farmers. In addition, they do not experience a lack of inspirational sources, due to their rural location. Rather, they get inspired by, for example, travels, eating at restaurants and TV-chefs.},
  author       = {Tullström, Anna and Ahlfors, Cecilia},
  keyword      = {Rural consumption,CCT,Female food practice,Foodie,Food culture},
  language     = {eng},
  note         = {Student Paper},
  title        = {Rural Foodies - Investigating Swedish Female Foodie Practices in Rural Areas},
  year         = {2012},
}