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Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway

Zetterman, Caroline LU and Rogstad, Martine LU (2012) BUSN29 20121
Department of Business Administration
Abstract
The aim of this study is to investigate if brands country-of-origin image has an impact on Swedish and Norwegian consumers’ within the dimensions of brand equity, in the domestic FMCG sector of chocolate, in order to provide new insight in the are of corporate branding.
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author
Zetterman, Caroline LU and Rogstad, Martine LU
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand Equity, Corporate Brand, Product Brand, Country-of-origin and FMCG-market
language
English
id
2862489
date added to LUP
2012-09-05 16:52:26
date last changed
2012-09-05 16:52:26
@misc{2862489,
  abstract     = {The aim of this study is to investigate if brands country-of-origin image has an impact on Swedish and Norwegian consumers’ within the dimensions of brand equity, in the domestic FMCG sector of chocolate, in order to provide new insight in the are of corporate branding.},
  author       = {Zetterman, Caroline and Rogstad, Martine},
  keyword      = {Brand Equity,Corporate Brand,Product Brand,Country-of-origin and FMCG-market},
  language     = {eng},
  note         = {Student Paper},
  title        = {Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway},
  year         = {2012},
}