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God-like or just like you?

Vonk, Jelle LU and Fox, Carolyn (2013) BUSN49 20131
Department of Business Administration
Abstract
Purpose:
Management autobiographies are an important discourse in
today’s management literature and we believe that they have
become a great influence on management practitioners. In this
study we aim to analyse how CEOs portray themselves in their
autobiographies.

Methodology:
Our data consists of four selected autobiographies from the
criteria that they should be bestsellers, written by a CEO and
have been recently published. We have used a hermeneutical
approach and techniques to find potential themes.

Theoretical perspective:
Studies on management fashions, management gurus and
management autobiographies.

Empirical data:
The empirical data consist of written texts represented by four
popular management... (More)
Purpose:
Management autobiographies are an important discourse in
today’s management literature and we believe that they have
become a great influence on management practitioners. In this
study we aim to analyse how CEOs portray themselves in their
autobiographies.

Methodology:
Our data consists of four selected autobiographies from the
criteria that they should be bestsellers, written by a CEO and
have been recently published. We have used a hermeneutical
approach and techniques to find potential themes.

Theoretical perspective:
Studies on management fashions, management gurus and
management autobiographies.

Empirical data:
The empirical data consist of written texts represented by four
popular management autobiographies.

Conclusions:
The authors portray themselves in a continuous interplay
between the familiar and the exceptional, where they are god-like. The authors do this by telling different stories from their
lives, which also illustrate their ideas about life and business (Less)
Please use this url to cite or link to this publication:
author
Vonk, Jelle LU and Fox, Carolyn
supervisor
organization
alternative title
A qualitative study on how CEOs portray themselves in their autobiographies
course
BUSN49 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management autobiographies, CEO, management books, guru literature, management fashions
language
English
id
3798796
date added to LUP
2013-06-17 12:43:41
date last changed
2013-06-17 12:43:41
@misc{3798796,
  abstract     = {Purpose:
Management autobiographies are an important discourse in 
today’s management literature and we believe that they have 
become a great influence on management practitioners. In this 
study we aim to analyse how CEOs portray themselves in their 
autobiographies.

Methodology:
Our data consists of four selected autobiographies from the 
criteria that they should be bestsellers, written by a CEO and 
have been recently published. We have used a hermeneutical 
approach and techniques to find potential themes.

Theoretical perspective:
Studies on management fashions, management gurus and 
management autobiographies.

Empirical data:
The empirical data consist of written texts represented by four 
popular management autobiographies.

Conclusions:
The authors portray themselves in a continuous interplay 
between the familiar and the exceptional, where they are god-like. The authors do this by telling different stories from their
lives, which also illustrate their ideas about life and business},
  author       = {Vonk, Jelle and Fox, Carolyn},
  keyword      = {Management autobiographies,CEO,management books,guru literature,management fashions},
  language     = {eng},
  note         = {Student Paper},
  title        = {God-like or just like you?},
  year         = {2013},
}