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Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing

Ammermann, Sarah LU and Veit, Katharina (2013) BUSN39 20131
Department of Business Administration
Please use this url to cite or link to this publication:
author
Ammermann, Sarah LU and Veit, Katharina
supervisor
organization
course
BUSN39 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Pay-What-You-What, PWYW, Consumer Culture Theory, CCT, Digital Revolution, Generation Y, Motivation Theory, Identity Construction
language
English
id
3799386
date added to LUP
2013-06-17 10:08:24
date last changed
2013-06-17 10:08:24
@misc{3799386,
  author       = {Ammermann, Sarah and Veit, Katharina},
  keyword      = {Pay-What-You-What,PWYW,Consumer Culture Theory,CCT,Digital Revolution,Generation Y,Motivation Theory,Identity Construction},
  language     = {eng},
  note         = {Student Paper},
  title        = {Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing},
  year         = {2013},
}