Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing
(2013) BUSN39 20131Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3799386
- author
- Ammermann, Sarah LU and Veit, Katharina
- supervisor
- organization
- course
- BUSN39 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Pay-What-You-What, PWYW, Consumer Culture Theory, CCT, Digital Revolution, Generation Y, Motivation Theory, Identity Construction
- language
- English
- id
- 3799386
- date added to LUP
- 2013-06-17 10:08:24
- date last changed
- 2013-06-17 10:08:24
@misc{3799386,
author = {{Ammermann, Sarah and Veit, Katharina}},
language = {{eng}},
note = {{Student Paper}},
title = {{Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing}},
year = {{2013}},
}