‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)
(2013) BUSN39 20131Department of Business Administration
- Abstract
- The purpose of this study is to investigate how smaller teams build their brand through, Sponsorship, Event, Stadium and Buying players and how these communication tools are perceived by existing fans and smaller teams, also how these tools are connected to Aaker’s (2010) Brand equity factors (Awareness, Associations, Perceived quality and Loyalty)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3799950
- author
- Al-Salih, Rami LU and Hartman, Gustav LU
- supervisor
-
- Ulf Elg LU
- organization
- course
- BUSN39 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand equity, Sports, Football, Smaller teams, Communication tools, Sponsorship, Event, Stadium, Buying players, Aaker, Sweden
- language
- English
- id
- 3799950
- date added to LUP
- 2013-06-18 11:19:54
- date last changed
- 2013-06-18 11:19:54
@misc{3799950, abstract = {{The purpose of this study is to investigate how smaller teams build their brand through, Sponsorship, Event, Stadium and Buying players and how these communication tools are perceived by existing fans and smaller teams, also how these tools are connected to Aaker’s (2010) Brand equity factors (Awareness, Associations, Perceived quality and Loyalty)}}, author = {{Al-Salih, Rami and Hartman, Gustav}}, language = {{eng}}, note = {{Student Paper}}, title = {{‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)}}, year = {{2013}}, }