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‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)

Al-Salih, Rami LU and Hartman, Gustav LU (2013) BUSN39 20131
Department of Business Administration
Abstract
The purpose of this study is to investigate how smaller teams build their brand through, Sponsorship, Event, Stadium and Buying players and how these communication tools are perceived by existing fans and smaller teams, also how these tools are connected to Aaker’s (2010) Brand equity factors (Awareness, Associations, Perceived quality and Loyalty)
Please use this url to cite or link to this publication:
author
Al-Salih, Rami LU and Hartman, Gustav LU
supervisor
organization
course
BUSN39 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand equity, Sports, Football, Smaller teams, Communication tools, Sponsorship, Event, Stadium, Buying players, Aaker, Sweden
language
English
id
3799950
date added to LUP
2013-06-18 11:19:54
date last changed
2013-06-18 11:19:54
@misc{3799950,
  abstract     = {The purpose of this study is to investigate how smaller teams build their brand through, Sponsorship, Event, Stadium and Buying players and how these communication tools are perceived by existing fans and smaller teams, also how these tools are connected to Aaker’s (2010) Brand equity factors (Awareness, Associations, Perceived quality and Loyalty)},
  author       = {Al-Salih, Rami and Hartman, Gustav},
  keyword      = {Brand equity,Sports,Football,Smaller teams,Communication tools,Sponsorship,Event,Stadium,Buying players,Aaker,Sweden},
  language     = {eng},
  note         = {Student Paper},
  title        = {‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)},
  year         = {2013},
}