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Managing the Network Equilibrium - A case study of interdependent factors shaping newly-established business relationships in the FMCG-sector

Drueing, Frederic LU and Conrad, Maximilian LU (2013) BUSN39 20131
Department of Business Administration
Abstract
The purpose of this research paper is to explore interdependencies between existing ideas and concepts in the area of business relationships. On the basis of this, a basic model is being developed in order to understand the specifics of relationships in newly-developed business networks. By exploring new business networks in an under-researched industry of the FMCG-sector, the theoretical conceptualization and practical contribution shall clarify how business roles and relationships are being determined.
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author
Drueing, Frederic LU and Conrad, Maximilian LU
supervisor
organization
course
BUSN39 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
business relationships, industrial marketing, business network, FMCG-industry, licensing, branding, business roles, interdependencies
language
English
id
3814893
date added to LUP
2013-06-26 10:15:46
date last changed
2013-06-26 10:15:46
@misc{3814893,
  abstract     = {The purpose of this research paper is to explore interdependencies between existing ideas and concepts in the area of business relationships. On the basis of this, a basic model is being developed in order to understand the specifics of relationships in newly-developed business networks. By exploring new business networks in an under-researched industry of the FMCG-sector, the theoretical conceptualization and practical contribution shall clarify how business roles and relationships are being determined.},
  author       = {Drueing, Frederic and Conrad, Maximilian},
  keyword      = {business relationships,industrial marketing,business network,FMCG-industry,licensing,branding,business roles,interdependencies},
  language     = {eng},
  note         = {Student Paper},
  title        = {Managing the Network Equilibrium - A case study of interdependent factors shaping newly-established business relationships in the FMCG-sector},
  year         = {2013},
}