Managing the Network Equilibrium - A case study of interdependent factors shaping newly-established business relationships in the FMCG-sector
(2013) BUSN39 20131Department of Business Administration
- Abstract
- The purpose of this research paper is to explore interdependencies between existing ideas and concepts in the area of business relationships. On the basis of this, a basic model is being developed in order to understand the specifics of relationships in newly-developed business networks. By exploring new business networks in an under-researched industry of the FMCG-sector, the theoretical conceptualization and practical contribution shall clarify how business roles and relationships are being determined.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3814893
- author
- Drueing, Frederic LU and Conrad, Maximilian LU
- supervisor
-
- Jens Hultman LU
- organization
- course
- BUSN39 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- business relationships, industrial marketing, business network, FMCG-industry, licensing, branding, business roles, interdependencies
- language
- English
- id
- 3814893
- date added to LUP
- 2013-06-26 10:15:46
- date last changed
- 2013-06-26 10:15:46
@misc{3814893, abstract = {{The purpose of this research paper is to explore interdependencies between existing ideas and concepts in the area of business relationships. On the basis of this, a basic model is being developed in order to understand the specifics of relationships in newly-developed business networks. By exploring new business networks in an under-researched industry of the FMCG-sector, the theoretical conceptualization and practical contribution shall clarify how business roles and relationships are being determined.}}, author = {{Drueing, Frederic and Conrad, Maximilian}}, language = {{eng}}, note = {{Student Paper}}, title = {{Managing the Network Equilibrium - A case study of interdependent factors shaping newly-established business relationships in the FMCG-sector}}, year = {{2013}}, }