Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing
(2013) BUSN39 20131Department of Business Administration
- Abstract
- The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. We gained an initial understanding of the differences between the offline and online mediums according to how they can manifest impulse buying stimuli. We do not believe that the offline impulse buying methods can be directly transferred to an online setting, due to differences in format. However, an online grocery shopping site can emphasize features connected to... (More)
- The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. We gained an initial understanding of the differences between the offline and online mediums according to how they can manifest impulse buying stimuli. We do not believe that the offline impulse buying methods can be directly transferred to an online setting, due to differences in format. However, an online grocery shopping site can emphasize features connected to hedonism, interactivity and personalization to successfully induce impulse buying in the online medium (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3910252
- author
- Åberg, Annie LU and Kurdieh, Nancy
- supervisor
- organization
- alternative title
- Impulse buying in grocery retailing online
- course
- BUSN39 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Impulse buying, e- commerce, groceries, offline, atmospherics, sales promotion
- language
- English
- id
- 3910252
- date added to LUP
- 2013-06-26 12:21:56
- date last changed
- 2013-06-26 12:21:56
@misc{3910252, abstract = {{The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. We gained an initial understanding of the differences between the offline and online mediums according to how they can manifest impulse buying stimuli. We do not believe that the offline impulse buying methods can be directly transferred to an online setting, due to differences in format. However, an online grocery shopping site can emphasize features connected to hedonism, interactivity and personalization to successfully induce impulse buying in the online medium}}, author = {{Åberg, Annie and Kurdieh, Nancy}}, language = {{eng}}, note = {{Student Paper}}, title = {{Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing}}, year = {{2013}}, }