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"My Heart Belongs To Telenor"

Isaksson, Daniel LU and Isaksson, Caroline LU (2013) FEKN90 20131
Department of Business Administration
Abstract
A case study of the employee branding process, focusing mainly on the viewpoint of retail employees. The study was done at Telenor Sverige AB, one of Sweden's major mobile network operators.
Please use this url to cite or link to this publication:
author
Isaksson, Daniel LU and Isaksson, Caroline LU
supervisor
organization
alternative title
A Case Study of the Employee Branding Process
course
FEKN90 20131
year
type
H3 - Professional qualifications (4 Years - )
subject
keywords
Marketing, HR, Internal marketing, Internal Branding, Employee Branding, Retail
language
English
id
3953584
date added to LUP
2013-08-13 10:17:25
date last changed
2013-08-13 10:17:25
@misc{3953584,
  abstract     = {{A case study of the employee branding process, focusing mainly on the viewpoint of retail employees. The study was done at Telenor Sverige AB, one of Sweden's major mobile network operators.}},
  author       = {{Isaksson, Daniel and Isaksson, Caroline}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{"My Heart Belongs To Telenor"}},
  year         = {{2013}},
}