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"My Heart Belongs To Telenor"

Isaksson, Daniel LU and Isaksson, Caroline LU (2013) FEKN90 20131
Department of Business Administration
Abstract
A case study of the employee branding process, focusing mainly on the viewpoint of retail employees. The study was done at Telenor Sverige AB, one of Sweden's major mobile network operators.
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author
Isaksson, Daniel LU and Isaksson, Caroline LU
supervisor
organization
alternative title
A Case Study of the Employee Branding Process
course
FEKN90 20131
year
type
H3 - Professional qualifications (4 Years - )
subject
keywords
Marketing, HR, Internal marketing, Internal Branding, Employee Branding, Retail
language
English
id
3953584
date added to LUP
2013-08-13 10:17:25
date last changed
2013-08-13 10:17:25
@misc{3953584,
  abstract     = {A case study of the employee branding process, focusing mainly on the viewpoint of retail employees. The study was done at Telenor Sverige AB, one of Sweden's major mobile network operators.},
  author       = {Isaksson, Daniel and Isaksson, Caroline},
  keyword      = {Marketing,HR,Internal marketing,Internal Branding,Employee Branding,Retail},
  language     = {eng},
  note         = {Student Paper},
  title        = {"My Heart Belongs To Telenor"},
  year         = {2013},
}