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The Sound of Authenticity – A study of authenticity in the consumption of music

Tolstoy, Leo LU and Leonardsson, Nils (2013) FEKN90 20131
Department of Business Administration
Abstract
Purpose

The purpose of this thesis is to explore relevant authenticity-inducing attributes within the consumer good of music, and to identify a channel within which some of these attributes can be mediated efficiently.


Theoretical Perspectives

The study relies on previous insight from the field of Consumer Culture Theory, authenticity, authenticity-inducing attributes and the construction of self-identity. We broaden the theorization concerning authenticity-inducing attributes by conducting our research within the music industry.


Methodology

In accordance with Consumer Culture Theory related research; we undertake an interpretive approach in studying a socially constructed reality.


Empirical Foundation

The... (More)
Purpose

The purpose of this thesis is to explore relevant authenticity-inducing attributes within the consumer good of music, and to identify a channel within which some of these attributes can be mediated efficiently.


Theoretical Perspectives

The study relies on previous insight from the field of Consumer Culture Theory, authenticity, authenticity-inducing attributes and the construction of self-identity. We broaden the theorization concerning authenticity-inducing attributes by conducting our research within the music industry.


Methodology

In accordance with Consumer Culture Theory related research; we undertake an interpretive approach in studying a socially constructed reality.


Empirical Foundation

The empirical study consists of eight semi-structured in-depth interviews, four of which were conducted with producers and four of which were conducted with consumers.


Conclusions

We conclude that there are five authenticity-inducing attributes within the consumer good of music; Creative Purity, Expectations, Understanding the Creative Process, Honesty, and Emotions. We argue that Understanding the Creative Process and Honesty are of greater importance for the perception of authenticity in music, and the possible enhancement of Creative Purity, Expectations, Honesty, and Emotions when mediated through live performances. (Less)
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author
Tolstoy, Leo LU and Leonardsson, Nils
supervisor
organization
course
FEKN90 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Authenticity, Music, Consumer Culture Theory, Self-Identity, Marketing
language
English
id
4053574
date added to LUP
2013-09-30 08:40:09
date last changed
2013-09-30 08:40:09
@misc{4053574,
  abstract     = {Purpose

The purpose of this thesis is to explore relevant authenticity-inducing attributes within the consumer good of music, and to identify a channel within which some of these attributes can be mediated efficiently.


Theoretical Perspectives

The study relies on previous insight from the field of Consumer Culture Theory, authenticity, authenticity-inducing attributes and the construction of self-identity. We broaden the theorization concerning authenticity-inducing attributes by conducting our research within the music industry.


Methodology

In accordance with Consumer Culture Theory related research; we undertake an interpretive approach in studying a socially constructed reality.


Empirical Foundation

The empirical study consists of eight semi-structured in-depth interviews, four of which were conducted with producers and four of which were conducted with consumers.


Conclusions

We conclude that there are five authenticity-inducing attributes within the consumer good of music; Creative Purity, Expectations, Understanding the Creative Process, Honesty, and Emotions. We argue that Understanding the Creative Process and Honesty are of greater importance for the perception of authenticity in music, and the possible enhancement of Creative Purity, Expectations, Honesty, and Emotions when mediated through live performances.},
  author       = {Tolstoy, Leo and Leonardsson, Nils},
  keyword      = {Authenticity,Music,Consumer Culture Theory,Self-Identity,Marketing},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Sound of Authenticity – A study of authenticity in the consumption of music},
  year         = {2013},
}