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The Search for Professional Identification - An interpretive case study examining identity work at a consulting firm.

Zukowski, Nathalie LU ; Mattisson, Therese LU and Henrikson, Max LU (2014) BUSN49 20141
Department of Business Administration
Abstract
This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. We have conducted a case study at Quarter Consulting (a pseudonym for one of "The big 4" in the consulting industry). Empirical material was collected trough nine semi structured interviews as well as secondary data. The major finding is that Quarter Consulting’s employer branding and organisational culture seem to have a limited impact on employee’s self-identity construction.
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author
Zukowski, Nathalie LU ; Mattisson, Therese LU and Henrikson, Max LU
supervisor
organization
course
BUSN49 20141
year
type
H1 - Master's Degree (One Year)
subject
keywords
Employer branding, identity, identification, internal branding and organisational culture.
language
English
id
4456980
date added to LUP
2014-07-01 15:15:05
date last changed
2014-07-01 15:15:05
@misc{4456980,
  abstract     = {{This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. We have conducted a case study at Quarter Consulting (a pseudonym for one of "The big 4" in the consulting industry). Empirical material was collected trough nine semi structured interviews as well as secondary data. The major finding is that Quarter Consulting’s employer branding and organisational culture seem to have a limited impact on employee’s self-identity construction.}},
  author       = {{Zukowski, Nathalie and Mattisson, Therese and Henrikson, Max}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Search for Professional Identification - An interpretive case study examining identity work at a consulting firm.}},
  year         = {{2014}},
}