The Search for Professional Identification - An interpretive case study examining identity work at a consulting firm.
(2014) BUSN49 20141Department of Business Administration
- Abstract
- This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. We have conducted a case study at Quarter Consulting (a pseudonym for one of "The big 4" in the consulting industry). Empirical material was collected trough nine semi structured interviews as well as secondary data. The major finding is that Quarter Consulting’s employer branding and organisational culture seem to have a limited impact on employee’s self-identity construction.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4456980
- author
- Zukowski, Nathalie LU ; Mattisson, Therese LU and Henrikson, Max LU
- supervisor
- organization
- course
- BUSN49 20141
- year
- 2014
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Employer branding, identity, identification, internal branding and organisational culture.
- language
- English
- id
- 4456980
- date added to LUP
- 2014-07-01 15:15:05
- date last changed
- 2014-07-01 15:15:05
@misc{4456980, abstract = {{This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. We have conducted a case study at Quarter Consulting (a pseudonym for one of "The big 4" in the consulting industry). Empirical material was collected trough nine semi structured interviews as well as secondary data. The major finding is that Quarter Consulting’s employer branding and organisational culture seem to have a limited impact on employee’s self-identity construction.}}, author = {{Zukowski, Nathalie and Mattisson, Therese and Henrikson, Max}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Search for Professional Identification - An interpretive case study examining identity work at a consulting firm.}}, year = {{2014}}, }