Leveraging a global brand in the B2B SME marketplace
(2014) BUSN39 20141Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4460319
- author
- Panagopoulos, Ruben LU and Sellberg, Dylan LU
- supervisor
- organization
- course
- BUSN39 20141
- year
- 2014
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- business-to-business small medium sized enterprise brand branding global
- language
- English
- id
- 4460319
- date added to LUP
- 2014-06-25 16:24:21
- date last changed
- 2014-06-25 16:24:21
@misc{4460319,
author = {{Panagopoulos, Ruben and Sellberg, Dylan}},
language = {{eng}},
note = {{Student Paper}},
title = {{Leveraging a global brand in the B2B SME marketplace}},
year = {{2014}},
}