En studie om sambandet mellan priselasticitet och konsumenters lojalitet för livsmedel i Sverige
(2014) FEKH29 20141Department of Business Administration
- Abstract (Swedish)
- Vår studie visade att det fanns ett samband mellan marknadsandel och lojalitet. Vidare vad gäller sambandet mellan lojalitet och priselasticitet samt pris och lojalitet hittades inget samband eftersom denna var väldigt svag.
- Abstract
- Our study showed that there is a relationship between market share and loyalty.
Regarding the relationship between loyalty and price elasticity and price and loyalty, the study
shows a very weak correlation. Thus the conclusion that there is no correlation .
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4500310
- author
- Oxwall, Axel LU ; Karcic, Lejla LU and Usein, Filis LU
- supervisor
- organization
- alternative title
- A study on the correlation between price elasticity and consumer loyalty for food in Sweden
- course
- FEKH29 20141
- year
- 2014
- type
- M2 - Bachelor Degree
- subject
- keywords
- Priselasticitet, Kundlojalitet, Prisförändringar, Varumärke, Livsmedel, Price elasticity of demand, Customer loyalty, Price changes, Branding, Food
- language
- Swedish
- id
- 4500310
- date added to LUP
- 2014-06-27 15:19:42
- date last changed
- 2014-06-27 15:19:42
@misc{4500310, abstract = {{Our study showed that there is a relationship between market share and loyalty. Regarding the relationship between loyalty and price elasticity and price and loyalty, the study shows a very weak correlation. Thus the conclusion that there is no correlation .}}, author = {{Oxwall, Axel and Karcic, Lejla and Usein, Filis}}, language = {{swe}}, note = {{Student Paper}}, title = {{En studie om sambandet mellan priselasticitet och konsumenters lojalitet för livsmedel i Sverige}}, year = {{2014}}, }