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Important Market Characteristics in International Establishments

Mabrouk, Karim LU and De Craene Johansson, Fredrik (2014) TMA820 20141
Department of Business Administration
Abstract
This study aims to identify important market characteristics that affect international market establishments in the IT consulting industry. A qualitative case study has been conducted at an IT consulting firm, where Osterwalder's Business Model Canvas has been used as a tool to identify and compare market characteristics to existing theory regarding internationalisation in the Knowledge-Intensive Business Service sector. The results showed that many of the derived market characteristics from the case company were rather consistent with theory. These were mainly attributable to the theoretical factors client interaction and knowledge acquisition as well as economic, cultural and political factors.
Popular Abstract
This study aims to identify important market characteristics that affect international market establishments in the IT consulting industry. A qualitative case study has been conducted at an IT consulting firm, where Osterwalder's Business Model Canvas has been used as a tool to identify and compare market characteristics to existing theory regarding internationalisation in the Knowledge-Intensive Business Service sector. The results showed that many of the derived market characteristics from the case company were rather consistent with theory. These were mainly attributable to the theoretical factors client interaction and knowledge acquisition as well as economic, cultural and political factors.
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author
Mabrouk, Karim LU and De Craene Johansson, Fredrik
supervisor
organization
course
TMA820 20141
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Knowledge-Intensive Business Services, International Market Establishments, FDI, Market Characteristics, Business Model, Business Model Canvas
language
English
id
4580972
date added to LUP
2015-08-19 11:20:57
date last changed
2015-08-19 11:20:57
@misc{4580972,
  abstract     = {{This study aims to identify important market characteristics that affect international market establishments in the IT consulting industry. A qualitative case study has been conducted at an IT consulting firm, where Osterwalder's Business Model Canvas has been used as a tool to identify and compare market characteristics to existing theory regarding internationalisation in the Knowledge-Intensive Business Service sector. The results showed that many of the derived market characteristics from the case company were rather consistent with theory. These were mainly attributable to the theoretical factors client interaction and knowledge acquisition as well as economic, cultural and political factors.}},
  author       = {{Mabrouk, Karim and De Craene Johansson, Fredrik}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Important Market Characteristics in International Establishments}},
  year         = {{2014}},
}