A Research of In-application Mobile Advertising: the in-application mobile advertising planning and decision making
(2014) BUSN39 20141Department of Business Administration
- Abstract
- The purpose of this research is to conduct a critical study which focuses on getting deeper insights into in-application advertising, especially, to understand the details of making in-application advertising, and to develop the existing advertising model for applying to the in-application advertising specifically.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4668246
- author
- Wang, Wanyi LU and Guo, Yuan LU
- supervisor
-
- Tommy Shih LU
- organization
- course
- BUSN39 20141
- year
- 2014
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- In-application Advertising, Mobile Advertising, Advertising Planning Process
- language
- English
- id
- 4668246
- date added to LUP
- 2014-10-24 13:43:06
- date last changed
- 2014-10-24 13:43:06
@misc{4668246, abstract = {{The purpose of this research is to conduct a critical study which focuses on getting deeper insights into in-application advertising, especially, to understand the details of making in-application advertising, and to develop the existing advertising model for applying to the in-application advertising specifically.}}, author = {{Wang, Wanyi and Guo, Yuan}}, language = {{eng}}, note = {{Student Paper}}, title = {{A Research of In-application Mobile Advertising: the in-application mobile advertising planning and decision making}}, year = {{2014}}, }