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Rumble in the (corporate) jungle – a case study: The importance of personal identities, shared meaning and sense-making during change implementation processes

Nordin Lalehzar, Simon LU ; Talsma, Klaas LU and Manera, Catherine Genevieve LU (2015) BUSN49 20151
Department of Business Administration
Abstract
In this paper the implementation process and personal responses towards a workspace change within a small subsidiary of a big energy conglomerate have been researched. Although much research regarding organizational change has been conducted, how softer aspects affect change is still underdeveloped. This case study will therefore provide an in-depth look at how employees react to, and perceive the change implementation process.
Research was carried using a qualitative case study with an interpretive standpoint using semi-structured interviews, observation and document analysis.
Findings reveal that lack of involvement and communication at early stages of a change process result in cynicism towards change and that mis-logics stemming... (More)
In this paper the implementation process and personal responses towards a workspace change within a small subsidiary of a big energy conglomerate have been researched. Although much research regarding organizational change has been conducted, how softer aspects affect change is still underdeveloped. This case study will therefore provide an in-depth look at how employees react to, and perceive the change implementation process.
Research was carried using a qualitative case study with an interpretive standpoint using semi-structured interviews, observation and document analysis.
Findings reveal that lack of involvement and communication at early stages of a change process result in cynicism towards change and that mis-logics stemming from different identities and a lack of shared understanding lead to fragmentation between organisational members and can hinder a successful implementation.
Our main recommendations include creating a shared organisational identity, hence a shared meaning, understanding and purpose. Another implication is the importance of involving employees in all stages of change to prevent the emergence of cynicism through resistance. (Less)
Please use this url to cite or link to this publication:
author
Nordin Lalehzar, Simon LU ; Talsma, Klaas LU and Manera, Catherine Genevieve LU
supervisor
organization
course
BUSN49 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
organisational change, resistance, identity, sense-making and communication
language
English
id
7372183
date added to LUP
2015-06-30 13:44:51
date last changed
2015-06-30 13:44:51
@misc{7372183,
  abstract     = {In this paper the implementation process and personal responses towards a workspace change within a small subsidiary of a big energy conglomerate have been researched. Although much research regarding organizational change has been conducted, how softer aspects affect change is still underdeveloped. This case study will therefore provide an in-depth look at how employees react to, and perceive the change implementation process. 
Research was carried using a qualitative case study with an interpretive standpoint using semi-structured interviews, observation and document analysis. 
Findings reveal that lack of involvement and communication at early stages of a change process result in cynicism towards change and that mis-logics stemming from different identities and a lack of shared understanding lead to fragmentation between organisational members and can hinder a successful implementation. 
Our main recommendations include creating a shared organisational identity, hence a shared meaning, understanding and purpose. Another implication is the importance of involving employees in all stages of change to prevent the emergence of cynicism through resistance.},
  author       = {Nordin Lalehzar, Simon and Talsma, Klaas and Manera, Catherine Genevieve},
  keyword      = {organisational change,resistance,identity,sense-making and communication},
  language     = {eng},
  note         = {Student Paper},
  title        = {Rumble in the (corporate) jungle – a case study: The importance of personal identities, shared meaning and sense-making during change implementation processes},
  year         = {2015},
}