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Constructing “The new woman” in the blogosphere - A gender study of Swedish lifestyle blogs

Svensson Von Schreeb, Felicia LU and Bleeker, Valerie LU (2015) BUSN39 20151
Department of Business Administration
Abstract
The thesis serves to understand how women create gender identities and constructions of the world within the Swedish blogosphere. The research is based on a Qualitative Critical Multimodal Discourse Analysis of the language and imagery used in the Swedish blogosphere.The study of the Swedish blogosphere reveals how “The new woman” is internally conflicted due to old gender stereotypes and her pursuit for independence. Besides, the findings uncover how bloggers promote the problematic issues of thin body ideals, sexualized objectification, consumption of alcohol, and a lack of environmental concern. Moreover, the research questions the hegemony of the market and its influence on the development of the empowered woman.
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author
Svensson Von Schreeb, Felicia LU and Bleeker, Valerie LU
supervisor
organization
course
BUSN39 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
feminism, sociology, social media, marketing, consumer research, blog, blogosphere, Gender
language
English
id
7410443
date added to LUP
2015-06-26 16:31:29
date last changed
2015-06-26 16:31:29
@misc{7410443,
  abstract     = {The thesis serves to understand how women create gender identities and constructions of the world within the Swedish blogosphere. The research is based on a Qualitative Critical Multimodal Discourse Analysis of the language and imagery used in the Swedish blogosphere.The study of the Swedish blogosphere reveals how “The new woman” is internally conflicted due to old gender stereotypes and her pursuit for independence. Besides, the findings uncover how bloggers promote the problematic issues of thin body ideals, sexualized objectification, consumption of alcohol, and a lack of environmental concern. Moreover, the research questions the hegemony of the market and its influence on the development of the empowered woman.},
  author       = {Svensson Von Schreeb, Felicia and Bleeker, Valerie},
  keyword      = {feminism,sociology,social media,marketing,consumer research,blog,blogosphere,Gender},
  language     = {eng},
  note         = {Student Paper},
  title        = {Constructing “The new woman” in the blogosphere - A gender study of Swedish lifestyle blogs},
  year         = {2015},
}