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Organizing Marketing in Matrix Structured Companies, a Case Study of Alfa Laval

Sarner, Mim LU and Alvedahl, Emma (2015) FEKN90 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Sarner, Mim LU and Alvedahl, Emma
supervisor
organization
course
FEKN90 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Marketing Knowledge, Customer Centricity, Marketing Concept, Structural Marketing, Matrix Structure, Marketing Structure, Organization, Marketing
language
English
id
7451330
date added to LUP
2015-06-26 15:31:58
date last changed
2015-06-26 15:31:58
@misc{7451330,
  author       = {Sarner, Mim and Alvedahl, Emma},
  keyword      = {Marketing Knowledge,Customer Centricity,Marketing Concept,Structural Marketing,Matrix Structure,Marketing Structure,Organization,Marketing},
  language     = {eng},
  note         = {Student Paper},
  title        = {Organizing Marketing in Matrix Structured Companies, a Case Study of Alfa Laval},
  year         = {2015},
}