Organizing Marketing in Matrix Structured Companies, a Case Study of Alfa Laval
(2015) FEKN90 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7451330
- author
- Sarner, Mim LU and Alvedahl, Emma
- supervisor
- organization
- course
- FEKN90 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Marketing Knowledge, Customer Centricity, Marketing Concept, Structural Marketing, Matrix Structure, Marketing Structure, Organization, Marketing
- language
- English
- id
- 7451330
- date added to LUP
- 2015-06-26 15:31:58
- date last changed
- 2015-06-26 15:31:58
@misc{7451330,
author = {{Sarner, Mim and Alvedahl, Emma}},
language = {{eng}},
note = {{Student Paper}},
title = {{Organizing Marketing in Matrix Structured Companies, a Case Study of Alfa Laval}},
year = {{2015}},
}