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The Next Generation Employee Wellness Programs: Employees’ Perceptions on Corporate Wellness

Geerts, Laura LU and Liepinyte, Gabriele LU (2016) BUSN49 20161
Department of Business Administration
Abstract
This research indicates that wellness initiatives at Improve Digital started as an experiment and evolved into a managerial strategy. Employees see wellness culture within the organization as a reflection of founders and as their strategy to attract and retain employees, create a strong brand image, to motivate employees, and to restrain them. We question if corporate wellness is a managerial strategy, or if it might be just a reflection of personal desires of female founders (gender significance). Furthermore, we argue that employees are encouraged by the ‘own choice’ discourse of autonomy, which is used as a distraction of existing cultural and social control systems. Moreover, the development of a wellness culture may lead to puzzled... (More)
This research indicates that wellness initiatives at Improve Digital started as an experiment and evolved into a managerial strategy. Employees see wellness culture within the organization as a reflection of founders and as their strategy to attract and retain employees, create a strong brand image, to motivate employees, and to restrain them. We question if corporate wellness is a managerial strategy, or if it might be just a reflection of personal desires of female founders (gender significance). Furthermore, we argue that employees are encouraged by the ‘own choice’ discourse of autonomy, which is used as a distraction of existing cultural and social control systems. Moreover, the development of a wellness culture may lead to puzzled employees. Lastly, we question if the overwhelming focus on wellness might lead to a paradoxical effect. (Less)
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author
Geerts, Laura LU and Liepinyte, Gabriele LU
supervisor
organization
course
BUSN49 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
Wellness, Motivation, Choice, Social Control
language
English
id
8876847
date added to LUP
2016-06-27 15:04:25
date last changed
2016-06-27 15:04:25
@misc{8876847,
  abstract     = {This research indicates that wellness initiatives at Improve Digital started as an experiment and evolved into a managerial strategy. Employees see wellness culture within the organization as a reflection of founders and as their strategy to attract and retain employees, create a strong brand image, to motivate employees, and to restrain them. We question if corporate wellness is a managerial strategy, or if it might be just a reflection of personal desires of female founders (gender significance). Furthermore, we argue that employees are encouraged by the ‘own choice’ discourse of autonomy, which is used as a distraction of existing cultural and social control systems. Moreover, the development of a wellness culture may lead to puzzled employees. Lastly, we question if the overwhelming focus on wellness might lead to a paradoxical effect.},
  author       = {Geerts, Laura and Liepinyte, Gabriele},
  keyword      = {Wellness,Motivation,Choice,Social Control},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Next Generation Employee Wellness Programs: Employees’ Perceptions on Corporate Wellness},
  year         = {2016},
}