Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap
(2016) BUSN39 20161Department of Business Administration
- Abstract
- The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.
- Popular Abstract
- The result of the research confirms the Theory of Planned Behavior can be applied in Scandinavian Millennial food consumption phenomenon, with a note of the need for further research on the efficacy between Subjective Norms and behavioral intention. Besides TPB factors, a few internal factors were also identified to form the healthy eating intention. Furthermore, derived from the empirical materials, three sources, namely PBC, Planning and Goal Setting, as well as Conflicting Intentions are considered factors that trigger the intention-behavior gap.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8876908
- author
- Fedusiv, Anna LU and Bai, Caifeng LU
- supervisor
- organization
- course
- BUSN39 20161
- year
- 2016
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Decision Making, Healthy Food, Millennials, Theory of Planned Behavior, Intention, Behavior.
- language
- English
- id
- 8876908
- date added to LUP
- 2016-06-22 13:07:20
- date last changed
- 2016-06-22 13:07:20
@misc{8876908, abstract = {{The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.}}, author = {{Fedusiv, Anna and Bai, Caifeng}}, language = {{eng}}, note = {{Student Paper}}, title = {{Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap}}, year = {{2016}}, }