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Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap

Fedusiv, Anna LU and Bai, Caifeng LU (2016) BUSN39 20161
Department of Business Administration
Abstract
The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.
Popular Abstract
The result of the research confirms the Theory of Planned Behavior can be applied in Scandinavian Millennial food consumption phenomenon, with a note of the need for further research on the efficacy between Subjective Norms and behavioral intention. Besides TPB factors, a few internal factors were also identified to form the healthy eating intention. Furthermore, derived from the empirical materials, three sources, namely PBC, Planning and Goal Setting, as well as Conflicting Intentions are considered factors that trigger the intention-behavior gap.
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author
Fedusiv, Anna LU and Bai, Caifeng LU
supervisor
organization
course
BUSN39 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
Decision Making, Healthy Food, Millennials, Theory of Planned Behavior, Intention, Behavior.
language
English
id
8876908
date added to LUP
2016-06-22 13:07:20
date last changed
2016-06-22 13:07:20
@misc{8876908,
  abstract     = {The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.},
  author       = {Fedusiv, Anna and Bai, Caifeng},
  keyword      = {Decision Making,Healthy Food,Millennials,Theory of Planned Behavior,Intention,Behavior.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap},
  year         = {2016},
}