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Practising Authentic Wine Tourism. Wine Destination Mosel

Moskopp, Tamara LU (2017) SMMM20 20171
Department of Service Management and Service Studies
Abstract
Mosel is Germany’s oldest wine-growing region. This study analyses how authenticity is presented in the practises of wine tourism in this region. The analysis includes an operationalisation of interviews with local vintners, gastronomes, and marketing agents, as well as a content analysis of marketing material gathered at the destination. A model for operationalisation has been constructed specifically for this study, using concepts such as winescape, terroir, and authenticity. The research reveals that supply-side agents in the Mosel region practise authenticity by promoting the viticultural landscape, traditions, and the people behind the wine in storytelling, images, and throughout the whole winescape. Therefore, previous theories on... (More)
Mosel is Germany’s oldest wine-growing region. This study analyses how authenticity is presented in the practises of wine tourism in this region. The analysis includes an operationalisation of interviews with local vintners, gastronomes, and marketing agents, as well as a content analysis of marketing material gathered at the destination. A model for operationalisation has been constructed specifically for this study, using concepts such as winescape, terroir, and authenticity. The research reveals that supply-side agents in the Mosel region practise authenticity by promoting the viticultural landscape, traditions, and the people behind the wine in storytelling, images, and throughout the whole winescape. Therefore, previous theories on authenticity in wine tourism are strengthened. Implications are drawn for comparisons of authenticity among other wine tourism destinations. Generalisability to other destinations is limited and the sample of interviewees and marketing material from only a few places does not necessarily reflect the overall situation in the whole Mosel region. (Less)
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author
Moskopp, Tamara LU
supervisor
organization
course
SMMM20 20171
year
type
H2 - Master's Degree (Two Years)
subject
keywords
wine tourism, terroir, regionality, authenticity, Germany, Mosel
language
English
id
8911453
date added to LUP
2017-06-09 16:11:12
date last changed
2017-06-09 16:11:12
@misc{8911453,
  abstract     = {Mosel is Germany’s oldest wine-growing region. This study analyses how authenticity is presented in the practises of wine tourism in this region. The analysis includes an operationalisation of interviews with local vintners, gastronomes, and marketing agents, as well as a content analysis of marketing material gathered at the destination. A model for operationalisation has been constructed specifically for this study, using concepts such as winescape, terroir, and authenticity. The research reveals that supply-side agents in the Mosel region practise authenticity by promoting the viticultural landscape, traditions, and the people behind the wine in storytelling, images, and throughout the whole winescape. Therefore, previous theories on authenticity in wine tourism are strengthened. Implications are drawn for comparisons of authenticity among other wine tourism destinations. Generalisability to other destinations is limited and the sample of interviewees and marketing material from only a few places does not necessarily reflect the overall situation in the whole Mosel region.},
  author       = {Moskopp, Tamara},
  keyword      = {wine tourism,terroir,regionality,authenticity,Germany,Mosel},
  language     = {eng},
  note         = {Student Paper},
  title        = {Practising Authentic Wine Tourism. Wine Destination Mosel},
  year         = {2017},
}