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Sensemaking of Employer Branding Activities Tailored for University Graduates

Gering, Carina LU and Zhao, Siqi LU (2018) BUSN49 20181
Department of Business Administration
Abstract
The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.
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author
Gering, Carina LU and Zhao, Siqi LU
supervisor
organization
course
BUSN49 20181
year
type
H1 - Master's Degree (One Year)
subject
keywords
Employer Branding, Corporate Branding, Internal Branding, External Branding, Graduate Attraction, Sensemaking
language
English
id
8947695
date added to LUP
2018-06-19 11:49:40
date last changed
2018-06-19 11:49:40
@misc{8947695,
  abstract     = {{The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.}},
  author       = {{Gering, Carina and Zhao, Siqi}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Sensemaking of Employer Branding Activities Tailored for University Graduates}},
  year         = {{2018}},
}