Sensemaking of Employer Branding Activities Tailored for University Graduates
(2018) BUSN49 20181Department of Business Administration
- Abstract
- The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8947695
- author
- Gering, Carina LU and Zhao, Siqi LU
- supervisor
- organization
- course
- BUSN49 20181
- year
- 2018
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Employer Branding, Corporate Branding, Internal Branding, External Branding, Graduate Attraction, Sensemaking
- language
- English
- id
- 8947695
- date added to LUP
- 2018-06-19 11:49:40
- date last changed
- 2018-06-19 11:49:40
@misc{8947695, abstract = {{The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.}}, author = {{Gering, Carina and Zhao, Siqi}}, language = {{eng}}, note = {{Student Paper}}, title = {{Sensemaking of Employer Branding Activities Tailored for University Graduates}}, year = {{2018}}, }