“Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands
(2018) BUSN39 20181Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8954821
- author
- Zalai, Eszter LU and Polishko, Ilona LU
- supervisor
-
- Burak Tunca LU
- organization
- course
- BUSN39 20181
- year
- 2018
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 8954821
- date added to LUP
- 2018-07-30 11:39:12
- date last changed
- 2018-07-30 11:39:12
@misc{8954821,
author = {{Zalai, Eszter and Polishko, Ilona}},
language = {{eng}},
note = {{Student Paper}},
title = {{“Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands}},
year = {{2018}},
}