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Strategic / Managerial Changes in the Wake of the Newly Implemented 2014 EU Tobacco Product Directive

Gomes, Miguel LU and Krstajic, Natasha LU (2018) MGTN59 20181
Department of Business Administration
Abstract
The phenomenon of interest here is change management in the tobacco industry in a
European policy context. The purpose of this paper is to investigate how one European-based tobacco company approaches change management in an effort to combat strict regulatory changes stemming from the recently revised and highly enforced European Union (EU) 2014 Tobacco Products Directive (TPD). Comparing the Company’s strategies and approaches to change to the theories and models contained in the literature, most notably Todnem’s (2005) work, provides an interesting opportunity for tobacco businesses to become aware of and understand where elements of their strategic thinking might be lacking, thus boosting their competitive advantage in a highly... (More)
The phenomenon of interest here is change management in the tobacco industry in a
European policy context. The purpose of this paper is to investigate how one European-based tobacco company approaches change management in an effort to combat strict regulatory changes stemming from the recently revised and highly enforced European Union (EU) 2014 Tobacco Products Directive (TPD). Comparing the Company’s strategies and approaches to change to the theories and models contained in the literature, most notably Todnem’s (2005) work, provides an interesting opportunity for tobacco businesses to become aware of and understand where elements of their strategic thinking might be lacking, thus boosting their competitive advantage in a highly scrutinized environment. (Less)
Please use this url to cite or link to this publication:
author
Gomes, Miguel LU and Krstajic, Natasha LU
supervisor
organization
course
MGTN59 20181
year
type
H1 - Master's Degree (One Year)
subject
keywords
Change Management, Tobacco, Tobacco Industry, Case Study Methodology.
language
English
id
8957408
date added to LUP
2018-08-31 15:27:59
date last changed
2018-08-31 15:27:59
@misc{8957408,
  abstract     = {{The phenomenon of interest here is change management in the tobacco industry in a
European policy context. The purpose of this paper is to investigate how one European-based tobacco company approaches change management in an effort to combat strict regulatory changes stemming from the recently revised and highly enforced European Union (EU) 2014 Tobacco Products Directive (TPD). Comparing the Company’s strategies and approaches to change to the theories and models contained in the literature, most notably Todnem’s (2005) work, provides an interesting opportunity for tobacco businesses to become aware of and understand where elements of their strategic thinking might be lacking, thus boosting their competitive advantage in a highly scrutinized environment.}},
  author       = {{Gomes, Miguel and Krstajic, Natasha}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Strategic / Managerial Changes in the Wake of the Newly Implemented 2014 EU Tobacco Product Directive}},
  year         = {{2018}},
}