Strategic / Managerial Changes in the Wake of the Newly Implemented 2014 EU Tobacco Product Directive
(2018) MGTN59 20181Department of Business Administration
- Abstract
- The phenomenon of interest here is change management in the tobacco industry in a
European policy context. The purpose of this paper is to investigate how one European-based tobacco company approaches change management in an effort to combat strict regulatory changes stemming from the recently revised and highly enforced European Union (EU) 2014 Tobacco Products Directive (TPD). Comparing the Company’s strategies and approaches to change to the theories and models contained in the literature, most notably Todnem’s (2005) work, provides an interesting opportunity for tobacco businesses to become aware of and understand where elements of their strategic thinking might be lacking, thus boosting their competitive advantage in a highly... (More) - The phenomenon of interest here is change management in the tobacco industry in a
European policy context. The purpose of this paper is to investigate how one European-based tobacco company approaches change management in an effort to combat strict regulatory changes stemming from the recently revised and highly enforced European Union (EU) 2014 Tobacco Products Directive (TPD). Comparing the Company’s strategies and approaches to change to the theories and models contained in the literature, most notably Todnem’s (2005) work, provides an interesting opportunity for tobacco businesses to become aware of and understand where elements of their strategic thinking might be lacking, thus boosting their competitive advantage in a highly scrutinized environment. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8957408
- author
- Gomes, Miguel LU and Krstajic, Natasha LU
- supervisor
-
- Merle Jacob LU
- organization
- course
- MGTN59 20181
- year
- 2018
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Change Management, Tobacco, Tobacco Industry, Case Study Methodology.
- language
- English
- id
- 8957408
- date added to LUP
- 2018-08-31 15:27:59
- date last changed
- 2018-08-31 15:27:59
@misc{8957408, abstract = {{The phenomenon of interest here is change management in the tobacco industry in a European policy context. The purpose of this paper is to investigate how one European-based tobacco company approaches change management in an effort to combat strict regulatory changes stemming from the recently revised and highly enforced European Union (EU) 2014 Tobacco Products Directive (TPD). Comparing the Company’s strategies and approaches to change to the theories and models contained in the literature, most notably Todnem’s (2005) work, provides an interesting opportunity for tobacco businesses to become aware of and understand where elements of their strategic thinking might be lacking, thus boosting their competitive advantage in a highly scrutinized environment.}}, author = {{Gomes, Miguel and Krstajic, Natasha}}, language = {{eng}}, note = {{Student Paper}}, title = {{Strategic / Managerial Changes in the Wake of the Newly Implemented 2014 EU Tobacco Product Directive}}, year = {{2018}}, }