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‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East

Lundin, Matilda ; Rydlöv, Moa and Slind, Thea (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Lundin, Matilda ; Rydlöv, Moa and Slind, Thea
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970381
date added to LUP
2019-02-14 15:18:22
date last changed
2019-02-14 15:18:22
@misc{8970381,
  author       = {{Lundin, Matilda and Rydlöv, Moa and Slind, Thea}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East}},
  year         = {{2015}},
}