Burger Wars - case Burger King vs. McDonald's
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970414
- author
- Gergova, Tanya ; Lundqvist, Emelie and Muscat, Nathanael
- supervisor
- organization
- course
- BUSN35 20151
- year
- 2015
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 8970414
- date added to LUP
- 2019-02-14 15:14:02
- date last changed
- 2019-02-14 15:19:23
@misc{8970414, author = {{Gergova, Tanya and Lundqvist, Emelie and Muscat, Nathanael}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Burger Wars - case Burger King vs. McDonald's}}, year = {{2015}}, }