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Burger Wars - case Burger King vs. McDonald's

Gergova, Tanya; Lundqvist, Emelie and Muscat, Nathanael (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Gergova, Tanya; Lundqvist, Emelie and Muscat, Nathanael
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970414
date added to LUP
2019-02-14 15:14:02
date last changed
2019-02-14 15:19:23
@misc{8970414,
  author       = {Gergova, Tanya and Lundqvist, Emelie and Muscat, Nathanael},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {Burger Wars - case Burger King vs. McDonald's},
  year         = {2015},
}