Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Case General Motors - A switch between life and death

Gergi, George ; Hjalmarsson, Nils ; Sjölund, Niklas and Zhang, Susan-Suxiao (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Gergi, George ; Hjalmarsson, Nils ; Sjölund, Niklas and Zhang, Susan-Suxiao
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970476
date added to LUP
2019-02-14 15:54:17
date last changed
2019-02-14 15:54:17
@misc{8970476,
  author       = {{Gergi, George and Hjalmarsson, Nils and Sjölund, Niklas and Zhang, Susan-Suxiao}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Case General Motors - A switch between life and death}},
  year         = {{2015}},
}