Case General Motors - A switch between life and death
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970476
- author
- Gergi, George ; Hjalmarsson, Nils ; Sjölund, Niklas and Zhang, Susan-Suxiao
- supervisor
- organization
- course
- BUSN35 20151
- year
- 2015
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 8970476
- date added to LUP
- 2019-02-14 15:54:17
- date last changed
- 2019-02-14 15:54:17
@misc{8970476, author = {{Gergi, George and Hjalmarsson, Nils and Sjölund, Niklas and Zhang, Susan-Suxiao}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Case General Motors - A switch between life and death}}, year = {{2015}}, }