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Case General Motors - A switch between life and death

Gergi, George ; Hjalmarsson, Nils ; Sjölund, Niklas and Zhang, Susan-Suxiao (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
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author
Gergi, George ; Hjalmarsson, Nils ; Sjölund, Niklas and Zhang, Susan-Suxiao
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970476
date added to LUP
2019-02-14 15:54:17
date last changed
2019-02-14 15:54:17
@misc{8970476,
  author       = {Gergi, George and Hjalmarsson, Nils and Sjölund, Niklas and Zhang, Susan-Suxiao},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {Case General Motors - A switch between life and death},
  year         = {2015},
}