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Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough

Kovanen, Emmi ; Premrudeelert, Keisinee and Zhao, Fengge (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Kovanen, Emmi ; Premrudeelert, Keisinee and Zhao, Fengge
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970506
date added to LUP
2019-02-14 15:53:40
date last changed
2019-02-14 15:53:40
@misc{8970506,
  author       = {Kovanen, Emmi and Premrudeelert, Keisinee and Zhao, Fengge},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough},
  year         = {2015},
}