When Brands Go Political: A PepsiCo Case
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970813
- author
- Rama, Zana ; Han, Hongwei and Hessels, Ellen
- supervisor
- organization
- course
- BUSN35 20181
- year
- 2018
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 8970813
- date added to LUP
- 2019-02-14 19:19:17
- date last changed
- 2019-02-14 19:19:17
@misc{8970813, author = {{Rama, Zana and Han, Hongwei and Hessels, Ellen}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{When Brands Go Political: A PepsiCo Case}}, year = {{2018}}, }