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When Brands Go Political: A PepsiCo Case

Rama, Zana ; Han, Hongwei and Hessels, Ellen (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
Please use this url to cite or link to this publication:
author
Rama, Zana ; Han, Hongwei and Hessels, Ellen
supervisor
organization
course
BUSN35 20181
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970813
date added to LUP
2019-02-14 19:19:17
date last changed
2019-02-14 19:19:17
@misc{8970813,
  author       = {{Rama, Zana and Han, Hongwei and Hessels, Ellen}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{When Brands Go Political: A PepsiCo Case}},
  year         = {{2018}},
}