Leadership and sustainability in the digital sphere: A qualitative study about CEOs communication
(2019) SKOM12 20191Department of Strategic Communication
- Abstract
- Sustainability communication and leadership are among the most popular topics in
the communication field. Nowadays, we increasingly witness corporate leaders engaging online and talk about sustainability in social media. However, sustainability communication from a CEO’s perspective has not yet been thoroughly investigated. Therefore, this study aims to understand how CEOs in the energy sector communicatively construct the notions of sustainability and leadership. Towards this, the present study examined the LinkedIn profiles of three CEOs working in companies of the Energy Sector and appearing to be active members of the platform. The analysis focused on the short biography letters of the CEOs and on the articles that they had published... (More) - Sustainability communication and leadership are among the most popular topics in
the communication field. Nowadays, we increasingly witness corporate leaders engaging online and talk about sustainability in social media. However, sustainability communication from a CEO’s perspective has not yet been thoroughly investigated. Therefore, this study aims to understand how CEOs in the energy sector communicatively construct the notions of sustainability and leadership. Towards this, the present study examined the LinkedIn profiles of three CEOs working in companies of the Energy Sector and appearing to be active members of the platform. The analysis focused on the short biography letters of the CEOs and on the articles that they had published from 2018 to 2019 in their LinkedIn accounts. The theoretical and analytical framework of the study is composed by the Communication Constitutes Organization (CCO) and Speech Act theory along with the relational and communicative aspect of leadership, netnography and content analysis. Common themes emerged in all CEOs communication, the most noticeable are the notions of sustainability problem, solution, responsibility and consumer. All CEOs tended to connect themselves personally with sustainability and present their companies as part of both the solution and the problem. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8983394
- author
- Dounavi, Foteini Avgi LU
- supervisor
- organization
- course
- SKOM12 20191
- year
- 2019
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- leadership, leadership communication, sustainability, CCO, relational, energy sector, CSR, LinkedIn, netnography, Speech Act theory
- language
- English
- id
- 8983394
- date added to LUP
- 2019-07-05 09:22:57
- date last changed
- 2019-07-05 09:22:57
@misc{8983394, abstract = {{Sustainability communication and leadership are among the most popular topics in the communication field. Nowadays, we increasingly witness corporate leaders engaging online and talk about sustainability in social media. However, sustainability communication from a CEO’s perspective has not yet been thoroughly investigated. Therefore, this study aims to understand how CEOs in the energy sector communicatively construct the notions of sustainability and leadership. Towards this, the present study examined the LinkedIn profiles of three CEOs working in companies of the Energy Sector and appearing to be active members of the platform. The analysis focused on the short biography letters of the CEOs and on the articles that they had published from 2018 to 2019 in their LinkedIn accounts. The theoretical and analytical framework of the study is composed by the Communication Constitutes Organization (CCO) and Speech Act theory along with the relational and communicative aspect of leadership, netnography and content analysis. Common themes emerged in all CEOs communication, the most noticeable are the notions of sustainability problem, solution, responsibility and consumer. All CEOs tended to connect themselves personally with sustainability and present their companies as part of both the solution and the problem.}}, author = {{Dounavi, Foteini Avgi}}, language = {{eng}}, note = {{Student Paper}}, title = {{Leadership and sustainability in the digital sphere: A qualitative study about CEOs communication}}, year = {{2019}}, }