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Women’s Intrasexual Signaling through Luxury Products and the Effect of Benevolent Sexism

Yanar, Evrim LU (2019) PSYP02 20191
Department of Psychology
Abstract
Building on the idea that luxury goods can signal information about the self, such as wealth and status, to others, several attempts have been made to discover whether luxury goods have signaling functions specific to relationships. Past research showed that women’s luxury products might signal their partners’ devotion to them. The current research tested this devotion signaling function of luxury products and examined the role of benevolent sexism in the signaling system on 250 participants recruited online. Findings showed that luxuriousness of a woman’s possessions led other women to assume that the woman’s partner has paid for her possessions, however, in contrast to the previous findings, didn’t lead them to perceive the woman as... (More)
Building on the idea that luxury goods can signal information about the self, such as wealth and status, to others, several attempts have been made to discover whether luxury goods have signaling functions specific to relationships. Past research showed that women’s luxury products might signal their partners’ devotion to them. The current research tested this devotion signaling function of luxury products and examined the role of benevolent sexism in the signaling system on 250 participants recruited online. Findings showed that luxuriousness of a woman’s possessions led other women to assume that the woman’s partner has paid for her possessions, however, in contrast to the previous findings, didn’t lead them to perceive the woman as having a more devoted partner. Women high in benevolent sexism were not found more susceptible to receive the devotion signals of luxury products. (Less)
Please use this url to cite or link to this publication:
author
Yanar, Evrim LU
supervisor
organization
course
PSYP02 20191
year
type
H1 - Master's Degree (One Year)
subject
keywords
luxury consumption, conspicuous consumption, mate guarding, benevolent sexism
language
English
id
8984196
date added to LUP
2019-06-18 11:29:33
date last changed
2019-06-18 11:29:33
@misc{8984196,
  abstract     = {{Building on the idea that luxury goods can signal information about the self, such as wealth and status, to others, several attempts have been made to discover whether luxury goods have signaling functions specific to relationships. Past research showed that women’s luxury products might signal their partners’ devotion to them. The current research tested this devotion signaling function of luxury products and examined the role of benevolent sexism in the signaling system on 250 participants recruited online. Findings showed that luxuriousness of a woman’s possessions led other women to assume that the woman’s partner has paid for her possessions, however, in contrast to the previous findings, didn’t lead them to perceive the woman as having a more devoted partner. Women high in benevolent sexism were not found more susceptible to receive the devotion signals of luxury products.}},
  author       = {{Yanar, Evrim}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Women’s Intrasexual Signaling through Luxury Products and the Effect of Benevolent Sexism}},
  year         = {{2019}},
}