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An ‘Instagrammable’ Life: Understanding the Motives for Consumption through Instagram Stories

Abdallah, Loubna Katalin LU and Ayouche, Najwa LU (2019) BUSN39 20191
Department of Business Administration
Abstract
The purpose of this thesis is to explore the motivations of young people for manifesting their consumption behavior through Instagram stories. Additionally, the purpose includes gaining an understanding of the way consumption behavior is portrayed.
Please use this url to cite or link to this publication:
author
Abdallah, Loubna Katalin LU and Ayouche, Najwa LU
supervisor
organization
course
BUSN39 20191
year
type
H1 - Master's Degree (One Year)
subject
keywords
Consumption, Postmodernity, Motives, Instagram stories, Social Media
language
English
id
8984705
date added to LUP
2019-08-09 09:13:10
date last changed
2019-08-09 09:13:10
@misc{8984705,
  abstract     = {{The purpose of this thesis is to explore the motivations of young people for manifesting their consumption behavior through Instagram stories. Additionally, the purpose includes gaining an understanding of the way consumption behavior is portrayed.}},
  author       = {{Abdallah, Loubna Katalin and Ayouche, Najwa}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{An ‘Instagrammable’ Life: Understanding the Motives for Consumption through Instagram Stories}},
  year         = {{2019}},
}