An ‘Instagrammable’ Life: Understanding the Motives for Consumption through Instagram Stories
(2019) BUSN39 20191Department of Business Administration
- Abstract
- The purpose of this thesis is to explore the motivations of young people for manifesting their consumption behavior through Instagram stories. Additionally, the purpose includes gaining an understanding of the way consumption behavior is portrayed.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8984705
- author
- Abdallah, Loubna Katalin LU and Ayouche, Najwa LU
- supervisor
-
- Jens Hultman LU
- organization
- course
- BUSN39 20191
- year
- 2019
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Consumption, Postmodernity, Motives, Instagram stories, Social Media
- language
- English
- id
- 8984705
- date added to LUP
- 2019-08-09 09:13:10
- date last changed
- 2019-08-09 09:13:10
@misc{8984705, abstract = {{The purpose of this thesis is to explore the motivations of young people for manifesting their consumption behavior through Instagram stories. Additionally, the purpose includes gaining an understanding of the way consumption behavior is portrayed.}}, author = {{Abdallah, Loubna Katalin and Ayouche, Najwa}}, language = {{eng}}, note = {{Student Paper}}, title = {{An ‘Instagrammable’ Life: Understanding the Motives for Consumption through Instagram Stories}}, year = {{2019}}, }