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The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity

Grande, Damir LU (2019) SKOM12 20191
Department of Strategic Communication
Abstract
This study employs a combined framework of Bourdieusian field analysis and
Foucauldian discourse analysis to examine discourses and relations of power
pertaining to personal branding authenticity. The central inquiry of this study is how male fitness bloggers on Instagram create and maintain their authenticity on
different levels of popularity. The analysis shaped men’s online fitness blogging
practices on Instagram as a field and as a discourse. The findings of the study
reinforce previous studies in the literary field personal branding, but also point to some research gaps on how authenticity is conceptualized. By this combined
framework, this study concludes that there are several factors that determine how
authenticity is... (More)
This study employs a combined framework of Bourdieusian field analysis and
Foucauldian discourse analysis to examine discourses and relations of power
pertaining to personal branding authenticity. The central inquiry of this study is how male fitness bloggers on Instagram create and maintain their authenticity on
different levels of popularity. The analysis shaped men’s online fitness blogging
practices on Instagram as a field and as a discourse. The findings of the study
reinforce previous studies in the literary field personal branding, but also point to some research gaps on how authenticity is conceptualized. By this combined
framework, this study concludes that there are several factors that determine how
authenticity is constituted and maintained in the online fitness blogging field, such as position in the field, cultural and external capital, power relations, and the field’s doxa. (Less)
Please use this url to cite or link to this publication:
author
Grande, Damir LU
supervisor
organization
course
SKOM12 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
strategic communication, personal branding, authenticity, Foucault, Bourdieu, Instagram
language
English
id
8989038
date added to LUP
2019-07-05 09:22:46
date last changed
2019-07-05 09:22:46
@misc{8989038,
  abstract     = {{This study employs a combined framework of Bourdieusian field analysis and
Foucauldian discourse analysis to examine discourses and relations of power
pertaining to personal branding authenticity. The central inquiry of this study is how male fitness bloggers on Instagram create and maintain their authenticity on
different levels of popularity. The analysis shaped men’s online fitness blogging
practices on Instagram as a field and as a discourse. The findings of the study
reinforce previous studies in the literary field personal branding, but also point to some research gaps on how authenticity is conceptualized. By this combined
framework, this study concludes that there are several factors that determine how
authenticity is constituted and maintained in the online fitness blogging field, such as position in the field, cultural and external capital, power relations, and the field’s doxa.}},
  author       = {{Grande, Damir}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity}},
  year         = {{2019}},
}