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2025
Mark Personal Branding Practice of Rural Influencers on TikTok (Douyin) in China
Lu, Yan ^LU (2025) SKOM12 20251
Department of Strategic Communication
- Master (Two yrs)
Mark Career Planning in the Digital Age - A Qualitative Focus Group Study Exploring Master’s Students’ Perceptions of LinkedIn
Lawesson, Ebba ^LU and de Iscar, Sara ^LU (2025) MGTN59 20251
Department of Business Administration
- Master (One yr)
Mark They Shoot, They Score: The New Rules of Marketability Madness
Marrone Echeverria, Valeria Isabel ^LU and Casi Josefsson, Josef ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Personal Branding Practice of Rural Influencers on TikTok (Douyin) in China
Lu, Yan ^LU (2025) SKOM12 20251
Department of Strategic Communication
- Master (Two yrs)
2023
Mark The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
Ren, Ci ^LU (2023) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
Scriboni, Francesca ^LU and Ferchichi, Yasmine ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
Skoglund, Nadja ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
2021
Mark Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap
Svensson, Filip ^LU and Björnfalk, Ebba (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Bakom cancelkulturen: En kvantitativ studie om intentionen att delta i cancelkultur från ett kommunikativt perspektiv
Karlsson, Ida ^LU and Alquier, Emma (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark "Mörka färger säljer typ knappt"
Roos, Jessicka ^LU and Vult von Steyern, Hanna ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree

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