Publications | LUP Student Papers

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2023
Mark Balenciaga: Is there anything worse than not being talked about?
Scriboni, Francesca ^LU ; Allievi, Beatrice Lidia Rosa ^LU and Castro Jimenez, Daniel ^LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
- Master (One yr)
Mark More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
Scriboni, Francesca ^LU and Ferchichi, Yasmine ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark From words to actions: the effects of the transformation of core values through the physical stores
Li, Yuxin ^LU ; Camacho, Katherine ^LU and Scriboni, Francesca ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.