Balenciaga: Is there anything worse than not being talked about?
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231Department of Business Administration
- Abstract
- This is a master case about the latest Balenciaga's scandal regarding the 'Gift Shop' campaign 2022. This case was chosen by the authors as a starting point to investigate how far can and should the communication in the luxury field go. Is attention always positive? And when does it actually hurt the brand?
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9112125
- author
- Scriboni, Francesca LU ; Allievi, Beatrice Lidia Rosa LU and Castro Jimenez, Daniel LU
- supervisor
- organization
- course
- BUSN35 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9112125
- date added to LUP
- 2023-03-13 18:08:20
- date last changed
- 2023-03-13 18:08:20
@misc{9112125, abstract = {{This is a master case about the latest Balenciaga's scandal regarding the 'Gift Shop' campaign 2022. This case was chosen by the authors as a starting point to investigate how far can and should the communication in the luxury field go. Is attention always positive? And when does it actually hurt the brand?}}, author = {{Scriboni, Francesca and Allievi, Beatrice Lidia Rosa and Castro Jimenez, Daniel}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Balenciaga: Is there anything worse than not being talked about?}}, year = {{2023}}, }