Publications | LUP Student Papers

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2023
Mark Balenciaga: Is there anything worse than not being talked about?
Scriboni, Francesca ^LU ; Allievi, Beatrice Lidia Rosa ^LU and Castro Jimenez, Daniel ^LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
- Master (One yr)
Mark The impact of culture on buying luxury fashion goods. A comparison among Spanish and Danish young adults through Hofstede's cultural dimensions.
Sukaj, Tanja ^LU and Castro Jimenez, Daniel ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
Kozhevnikov, Nikolai ^LU ; Rosin, Sofia ^LU and Castro Jimenez, Daniel ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)