"We are actually doing this for real”: Organizational identity and identification when CSR is part of the business model
(2021) BUSN49 20201Department of Business Administration
- Abstract
- Title: “We are actually doing this for real”: Organizational identity and identification when CSR is part of the business model
Seminar date: 1st of June 2020
Course: BUSN49 Degree Project in Managing People, Knowledge and Change
Authors: Misha Voss Gustavsson & Olof Skäremo
Supervisor: Monika Müller
Key words: CSR, sustainable business model, organizational identity & organizational identification
Purpose: The purpose of this study is to contribute to the understanding of how CSR affects the organizational identity and identification when it is incorporated into the business model.
Methodology: The thesis is based on a qualitative method in order to focus on employees’ perceptions. It is based on a case study at... (More) - Title: “We are actually doing this for real”: Organizational identity and identification when CSR is part of the business model
Seminar date: 1st of June 2020
Course: BUSN49 Degree Project in Managing People, Knowledge and Change
Authors: Misha Voss Gustavsson & Olof Skäremo
Supervisor: Monika Müller
Key words: CSR, sustainable business model, organizational identity & organizational identification
Purpose: The purpose of this study is to contribute to the understanding of how CSR affects the organizational identity and identification when it is incorporated into the business model.
Methodology: The thesis is based on a qualitative method in order to focus on employees’ perceptions. It is based on a case study at Kraftringen Energi AB, who has a completely fossil free energy production.
Theoretical perspective: The theoretical perspective consists three main concepts: CSR, organizational identity, and organizational identification.
Conclusions: When a company has a sustainable business model it is likely to: (1) constitute a highly significant part of the employees’ perceptions of the organizational identity; (2) entail a high level of organizational identification among the employees; (3) increase the employees’ knowledge about sustainability; and (4) normalize a “sustainable” behavior among employees without active managerial initiatives. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9023127
- author
- Skäremo, Olof LU and Voss Gustavsson, Misha LU
- supervisor
- organization
- course
- BUSN49 20201
- year
- 2021
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- CSR, sustainable business model, organizational identity & organizational identification
- language
- English
- id
- 9023127
- date added to LUP
- 2020-06-30 12:06:07
- date last changed
- 2020-06-30 12:06:07
@misc{9023127,
abstract = {{Title: “We are actually doing this for real”: Organizational identity and identification when CSR is part of the business model
Seminar date: 1st of June 2020
Course: BUSN49 Degree Project in Managing People, Knowledge and Change
Authors: Misha Voss Gustavsson & Olof Skäremo
Supervisor: Monika Müller
Key words: CSR, sustainable business model, organizational identity & organizational identification
Purpose: The purpose of this study is to contribute to the understanding of how CSR affects the organizational identity and identification when it is incorporated into the business model.
Methodology: The thesis is based on a qualitative method in order to focus on employees’ perceptions. It is based on a case study at Kraftringen Energi AB, who has a completely fossil free energy production.
Theoretical perspective: The theoretical perspective consists three main concepts: CSR, organizational identity, and organizational identification.
Conclusions: When a company has a sustainable business model it is likely to: (1) constitute a highly significant part of the employees’ perceptions of the organizational identity; (2) entail a high level of organizational identification among the employees; (3) increase the employees’ knowledge about sustainability; and (4) normalize a “sustainable” behavior among employees without active managerial initiatives.}},
author = {{Skäremo, Olof and Voss Gustavsson, Misha}},
language = {{eng}},
note = {{Student Paper}},
title = {{"We are actually doing this for real”: Organizational identity and identification when CSR is part of the business model}},
year = {{2021}},
}