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Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use

Contreras, Maria LU and Paladines Martinez, Carla LU (2020) BUSN39 20201
Department of Business Administration
Abstract
The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. The empirical material was analyzed using thematic analysis techniques. The findings from this study suggest that consumer self-confidence has a moderating influence on the use of Front-of-Package nutrition label information during food product decision-making, depending on the consumer’s... (More)
The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. The empirical material was analyzed using thematic analysis techniques. The findings from this study suggest that consumer self-confidence has a moderating influence on the use of Front-of-Package nutrition label information during food product decision-making, depending on the consumer’s previously established food-related goals. (Less)
Please use this url to cite or link to this publication:
author
Contreras, Maria LU and Paladines Martinez, Carla LU
supervisor
organization
alternative title
Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use
course
BUSN39 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
Front-of-Package nutrition labels, FOPL, consumer self-confidence, decision-making
language
English
id
9024254
date added to LUP
2020-07-08 10:45:35
date last changed
2020-07-08 10:45:35
@misc{9024254,
  abstract     = {{The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. The empirical material was analyzed using thematic analysis techniques. The findings from this study suggest that consumer self-confidence has a moderating influence on the use of Front-of-Package nutrition label information during food product decision-making, depending on the consumer’s previously established food-related goals.}},
  author       = {{Contreras, Maria and Paladines Martinez, Carla}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use}},
  year         = {{2020}},
}