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Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions

Beckers, Max LU and Koolen, Martinus Alexander LU (2020) BUSN39 20201
Department of Business Administration
Abstract
The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.
Please use this url to cite or link to this publication:
author
Beckers, Max LU and Koolen, Martinus Alexander LU
supervisor
organization
course
BUSN39 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand authenticity, brand extensions, brand identity, brand image, brand equity
language
English
id
9028596
date added to LUP
2020-09-10 08:35:17
date last changed
2020-09-10 08:35:17
@misc{9028596,
  abstract     = {{The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.}},
  author       = {{Beckers, Max and Koolen, Martinus Alexander}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions}},
  year         = {{2020}},
}