Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
(2020) BUSN39 20201Department of Business Administration
- Abstract
- The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9028596
- author
- Beckers, Max LU and Koolen, Martinus Alexander LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN39 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand authenticity, brand extensions, brand identity, brand image, brand equity
- language
- English
- id
- 9028596
- date added to LUP
- 2020-09-10 08:35:17
- date last changed
- 2020-09-10 08:35:17
@misc{9028596, abstract = {{The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.}}, author = {{Beckers, Max and Koolen, Martinus Alexander}}, language = {{eng}}, note = {{Student Paper}}, title = {{Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions}}, year = {{2020}}, }