Coopetition as a Cultural Phenomenon: A qualitative, ethnography-inspired case study on the interrelation between organizational culture and intra-organizational coopetition
(2021) BUSN49 20211Department of Business Administration
- Abstract
- Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices.
Methodology: This study is referred to as an ethnography-inspired case study. Through an abductive, interpretivist approach we investigated the cultural assumptions and coopetitive practices at the case company as experienced by the employees. We conducted 13 interviews and participated in four virtual observations to collect relevant empirical data.
... (More) - Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices.
Methodology: This study is referred to as an ethnography-inspired case study. Through an abductive, interpretivist approach we investigated the cultural assumptions and coopetitive practices at the case company as experienced by the employees. We conducted 13 interviews and participated in four virtual observations to collect relevant empirical data.
Theoretical perspective: Our theoretical framework mainly outlines previous research on coopetition, which is combined with a review of organizational culture research. Furthermore, Schein’s (2010) three-level model of culture takes the role of being the theoretical perspective throughout the study.
Contributions: Our study contributes to the literature by giving deeper insights in how intra-organizational coopetition could be seen as a cultural phenomenon and not just a concept that refers to a specific structure within an organization. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9050991
- author
- Westman, Alice LU and Wattengaard, Lucas LU
- supervisor
- organization
- course
- BUSN49 20211
- year
- 2021
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- intra-organizational coopetition, multi-brand organization, multi-unit organization, organizational culture, recognition
- language
- English
- id
- 9050991
- date added to LUP
- 2021-06-22 14:11:36
- date last changed
- 2021-06-22 14:11:36
@misc{9050991,
abstract = {{Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices.
Methodology: This study is referred to as an ethnography-inspired case study. Through an abductive, interpretivist approach we investigated the cultural assumptions and coopetitive practices at the case company as experienced by the employees. We conducted 13 interviews and participated in four virtual observations to collect relevant empirical data.
Theoretical perspective: Our theoretical framework mainly outlines previous research on coopetition, which is combined with a review of organizational culture research. Furthermore, Schein’s (2010) three-level model of culture takes the role of being the theoretical perspective throughout the study.
Contributions: Our study contributes to the literature by giving deeper insights in how intra-organizational coopetition could be seen as a cultural phenomenon and not just a concept that refers to a specific structure within an organization.}},
author = {{Westman, Alice and Wattengaard, Lucas}},
language = {{eng}},
note = {{Student Paper}},
title = {{Coopetition as a Cultural Phenomenon: A qualitative, ethnography-inspired case study on the interrelation between organizational culture and intra-organizational coopetition}},
year = {{2021}},
}