Talent Management of Innovation - How companies attract and retain the talents who drive their future
(2021) MGTN59 20211Department of Business Administration
- Abstract
- Innovation is emphasized as an engine of growth and as the driving force of the 21-century. The innovation capacity of companies is centered around human capital where the lack of qualified employees is seen as one of the biggest barriers to innovation. Therefore, this study aims to explore how popular companies work to attract and retain innovative employees, and what attracts and motivates innovative employees to stay with companies.
The study is built on mini case studies of ten companies, where Sweden's currently most attractive employer is one of them. Additionally, interviews with three experts have been conducted to identify key elements influencing attraction and retention. The study concludes that the companies use different... (More) - Innovation is emphasized as an engine of growth and as the driving force of the 21-century. The innovation capacity of companies is centered around human capital where the lack of qualified employees is seen as one of the biggest barriers to innovation. Therefore, this study aims to explore how popular companies work to attract and retain innovative employees, and what attracts and motivates innovative employees to stay with companies.
The study is built on mini case studies of ten companies, where Sweden's currently most attractive employer is one of them. Additionally, interviews with three experts have been conducted to identify key elements influencing attraction and retention. The study concludes that the companies use different methods to attract and retain innovative employees where online channels are in the center with communication surrounding innovative products and company culture. Attractive features of companies, according to the innovative themselves, are company culture, new products, a higher purpose, and company size.
Strategies used by the companies to retain innovative employees revolve around company culture, development and compensation.
However, the innovative employees value company culture, freedom, diversity of tasks, and to have influence. The study offers suggestions for future research, and practical implications for companies, as for example, the innovative talents often get in contact with their employers via personal connections. Therefore, it is of importance for companies to work with ambassadorship and to get the current employees to recommend the employer. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9063199
- author
- Sundberg, Claudia LU
- supervisor
- organization
- course
- MGTN59 20211
- year
- 2021
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Innovation, employees, attract, retain, company culture, Employer Branding
- language
- English
- id
- 9063199
- date added to LUP
- 2021-09-01 17:37:42
- date last changed
- 2021-09-01 17:37:42
@misc{9063199,
abstract = {{Innovation is emphasized as an engine of growth and as the driving force of the 21-century. The innovation capacity of companies is centered around human capital where the lack of qualified employees is seen as one of the biggest barriers to innovation. Therefore, this study aims to explore how popular companies work to attract and retain innovative employees, and what attracts and motivates innovative employees to stay with companies.
The study is built on mini case studies of ten companies, where Sweden's currently most attractive employer is one of them. Additionally, interviews with three experts have been conducted to identify key elements influencing attraction and retention. The study concludes that the companies use different methods to attract and retain innovative employees where online channels are in the center with communication surrounding innovative products and company culture. Attractive features of companies, according to the innovative themselves, are company culture, new products, a higher purpose, and company size.
Strategies used by the companies to retain innovative employees revolve around company culture, development and compensation.
However, the innovative employees value company culture, freedom, diversity of tasks, and to have influence. The study offers suggestions for future research, and practical implications for companies, as for example, the innovative talents often get in contact with their employers via personal connections. Therefore, it is of importance for companies to work with ambassadorship and to get the current employees to recommend the employer.}},
author = {{Sundberg, Claudia}},
language = {{eng}},
note = {{Student Paper}},
title = {{Talent Management of Innovation - How companies attract and retain the talents who drive their future}},
year = {{2021}},
}