Weight Watchers: Dieting is out, Healthy is in
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9077838
- author
- Lilliehorn, Sofia LU ; Krans, Lisalot Marina Ineke LU and Schönberg, Johanna LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- WeightWatchers, Rebranding, Implementation Plan, Corporate Branding
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9077838
- date added to LUP
- 2022-04-01 10:07:55
- date last changed
- 2022-04-01 10:07:55
@misc{9077838, author = {{Lilliehorn, Sofia and Krans, Lisalot Marina Ineke and Schönberg, Johanna}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Weight Watchers: Dieting is out, Healthy is in}}, year = {{2022}}, }