The Karma case: Brand identity and business opportunities
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9077846
- author
- Brattström, James LU ; Röken, Hugo LU and Nulli, Flavien LU
- supervisor
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Karma case, Food waste, Brand Identity, Brand position, Business opportunity
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9077846
- date added to LUP
- 2022-04-01 10:09:57
- date last changed
- 2022-04-01 10:09:57
@misc{9077846, author = {{Brattström, James and Röken, Hugo and Nulli, Flavien}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{The Karma case: Brand identity and business opportunities}}, year = {{2022}}, }