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The Karma case: Brand identity and business opportunities

Brattström, James LU ; Röken, Hugo LU and Nulli, Flavien LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
Please use this url to cite or link to this publication:
author
Brattström, James LU ; Röken, Hugo LU and Nulli, Flavien LU
supervisor
organization
course
BUSN35 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Karma case, Food waste, Brand Identity, Brand position, Business opportunity
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9077846
date added to LUP
2022-04-01 10:09:57
date last changed
2022-04-01 10:09:57
@misc{9077846,
  author       = {{Brattström, James and Röken, Hugo and Nulli, Flavien}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{The Karma case: Brand identity and business opportunities}},
  year         = {{2022}},
}