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- 2022
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Mark
The Karma case: Brand identity and business opportunities
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration- Master (One yr)
- 2021
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
The Contagious Taste of Corona Beer
(2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
-
Mark
When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Misc.
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Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
- Master (Two yrs)
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
- Misc.
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Mark
The greater good initiatives of country branding
(2021) In The Strategic Brand Management: Master Papers series BUSN21 20212
Department of Business Administration- Master (One yr)
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Mark
How weird elements in brand communication can strengthen brand intimacy.
- Master (One yr)
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
(2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.