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- 2020
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Positioning the French Goddess, The Citroën DS case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration Mark - Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
- Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
- Ett besök i den digitala flaggskeppsbutiken. En kvalitativ studie av Totêmes digitala närvaro och kommunikation i deras förmedlande av varumärkesidentitet
- Syftesdriven kommunikation - ur ett feministiskt och intersektionellt perspektiv
- Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
- Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
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Antagonistic Nation Branding Strategies: The Case of North Korea
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration Mark - 2019
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Leadership and Brand Alignment
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration Mark - Varumärkesplattform - substans eller ytlig glans?