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- 2021
-
Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
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Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
(
- Master (Two yrs)
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.
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Mark
The greater good initiatives of country branding
2021) In The Strategic Brand Management: Master Papers series BUSN21 20212(
Department of Business Administration- Master (One yr)
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Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?
(
- Master (One yr)
- 2020
-
Mark
Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
(
- Master (One yr)
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Mark
Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
(
- Master (One yr)
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Mark
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
(
- Master (One yr)