Publications | LUP Student Papers

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2022
Mark Ryanair, A Love Hate Affair - Written Case
Budesca Alameda, Nuria ^LU ; Chevance, Sterenn ^LU and Carlino, Francesco ^LU (2022) BUSN35 20221
Department of Business Administration
- Misc.
Mark What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics
Carlino, Francesco ^LU and Taylor, Michael ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark How weird elements in brand communication can strengthen brand intimacy.
Zhang, Yingting ^LU ; Carlino, Francesco ^LU and Himmelsbach, Undine ^LU (2021) BUSN21 20212
Department of Business Administration
- Master (One yr)